Corporate Culture
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Orchard culture
Culture principles Specific and obvious Abstract and invisible Profound and mysterious
Universe values Infinite inclusion Infinite power (expansion) Infinite sources
Life values Body and achievement Soul and happiness Spirit and peace
Principles of values (Body) Responsible (Soul) Enterprising (Spirit) Sharing
Career values Mission (expertise):Master advanced technology to improve automotive components Core competencies (capability): Proficiency in mastering and applying advanced technology Vision (faith): Develop automotive technology for the benefit of more people
Team values - business philosophy Mutual development (fruits) Inclusion and mutual trust (nutrients) People-oriented policy (roots)
Company values Products Resources Platforms
Family values Exclusive physical relationship Soul mates like friends Homologous spiritual relationship
A micro model of the interactive relationship between orchard culture and business activities
Interactive relationship Responsible Enterprising Sharing
Orientation Body - responsible Soul - enterprising Spirit - sharing
Basis Quality culture Improvement culture Happy employees culture
Expected goal Business success Career development Happy life
Culture color Blue Red White
Examples Comply with standard operation procedures Make improvement to work results Visit sick colleagues
Staff activities
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